Restaurants that want to increase their sales and attract more customers can rely on social media to boost their exposure to the industry when advertising. Social media is a cost-effective and efficient way of reaching more people and making yourself known in the local area. If you’re looking to grow and succeed as a restaurant while standing out amongst your competitors, there are a few ways to take advantage of social media.
Use Location-Based Advertising
Make it a point to begin advertising on Facebook by creating a business account and choosing brand awareness as your objective. Narrow down the location of where you want your ad to be seen by local Facebook users who are in proximity to your establishment. You can specify the demographics and behaviors of the type of customer that you want to reach.
Establish Your Budget
Knowing how much money you can afford to spend on social media will allow you to establish your budget as a business, which will influence how frequently you can afford to advertise each month. Set aside a small amount of money for your initial test campaign to determine what the results are and if it will prove to be effective long-term. As your business grows, you can choose to increase the amount of money that you spend on social media advertising.
Engage with Your Customers
After you create a business page, you’ll want to interact with your customers to keep them engaged and maintain their interest in your restaurant. Consider taking polls on their favorite dishes at the eatery and ask if there are any desserts they’d like to see on the menu. You can also throw giveaways that keep your customers coming back in, which includes offering prizes like gift cards or coupons for free menu items. Consider creating a backdrop and taking photos of your customers in the restaurant, which you can post on social media and visitors can tag themselves in after eating at the establishment.
Build Your Foundation
Creating a solid foundation is necessary, making it essential to have a strong presence on one social media account rather than spreading yourself thin in multiple places online. Consider starting with Instagram, which is growing faster than Facebook and is more visual