In this day and age, customers of any type of business don’t like to be taken for granted. If customers don’t receive top rate service, they will take their trade to those businesses that provide them a personalized customer experience.
In the restaurant business, diners want to go to a restaurant that makes them feel special. The diner wants to have an experience that tells him that his business is important to the restaurant owner.
Personalizing the dining experience for the customer may be a difficult task. However, there are ways to accomplish the goal.
A restaurant owner or manager should try to engage customers in some type of conversation during the dining experience. The management should strive to get to know regular customers over time. The likes and dislikes of certain customers can be discovered.
When a regular customer comes into the restaurant, the restaurant staff can direct the customer to specials that are in keeping with the known dining habits of the customer. When customers realize that the staff and management have been paying attention to what they like, they are much more apt to keep coming back to the restaurant.
Another way that the dining experience can be personalized is through making special offers that apply to special days in the customer’s life. For instance, a customer might receive a special birthday greeting and a special offer through email. A couple might receive good wishes and a special offer at the restaurant on their anniversary.
Preparing customized meals for regular diners is another great way to bring about a personalized experience. Most restaurants can easily prepare a special order that isn’t on one night’s particular menu. When a diner makes a special request, the restaurant needs to do what they can to honor that request.
Social media is another way to personalize the dining experience even though the interaction takes place outside of the restaurant. Larger restaurant chains have people that devote their time to responding to people on social media who mention the restaurant. If these social media managers engage with diners and potential diners, it will create an experience that will lead people to consider eating at an establishment on a frequent basis.
These are just a few ways that diners can be provided with a personalized experience. Restaurant owners must find ways to make each customer feel that they matter.